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Raincoast Signs Houghton Mifflin Harcourt Trade Publishing for 2016
Raincoast Books announced today that it will take over Canadian distribution of Houghton Mifflin Harcourt Trade Publishing titles, effective January 1, 2016. Raincoast will handle sales, marketing and logistics for HMH trade titles to all Canadian customers.
Paddy Laidley, Executive Vice-President of Sales and Marketing at Raincoast said:
“HMH's industry reputation is renowned and its titles and authors recognized for their quality and appeal. We've been impressed by their offerings for many years, but also by the caliber of their people and the alignment of our shared values. Raincoast is delighted that our teams will now be working together to grow the HMH business in Canada.”
Laurie Brown, Senior Vice President of Sales and Marketing at HMH said: “We are excited by the potential to reach even more readers in partnering with Raincoast. We have been especially admiring of Raincoast's marketing outreach to the children's and young readers' markets and believe HMH and Raincoast will be a perfect fit.”
HMH’s Canadian customers will experience no immediate changes. Through to the end of 2015, customers can continue to order books from the current distributor — Thomas Allen. Instructions regarding transition details, including returns and ISBN prefixes, will be communicated to customers later this year, prior to the transition date of Jan 1, 2016.
