In an article posted on their website today, the WSJ claim that the 'Snob' is none other than former New York literary agent Eben Oliver Weiss:
He's 36 years old, grew up riding BMX and is not a stranger to the media world. After a brief stint as a New York City bike messenger, he spent more than a decade in the publishing industry, working as an agent with the Ralph M. Vicinanza, Ltd. literary agency. His wife, Sara Goodman, is an editor at St. Martin's Press, and the couple are expecting their first child in May. Mr. Weiss races locally on an amateur bike team sponsored by Gotham Bikes, a New York City shop. But by his own account, he's a mediocre racer.
"I'm just a regular guy," Mr. Weiss said.
Since the blog launched in 2007, The Bike Snob has become a must-read for both urban cyclists and international racers (including Lance Armstrong!), and although his true identity has been something of a guessing game in the cycling world, The Bike Snob has stayed decidedly in the shadows.
With a book about to published, the Snob finally decided it was time to ditch his anonymity, and face the bicycling public.
Bike Snob: Systematically & Mercilessly Realigning the World of Cycling, to be published by Chronicle Books in May, promises — just like the blog — to catalogue all the missteps, pretensions, and absurdities of bike culture while maintaining the Snob's contagious enthusiasm for cycling itself. But according to the WSJ, Eben has no intentions of ending his blog:
"The book and dropping the anonymity pretense is a little celebration," Mr. Weiss said. "And then it's back to work."
Good news for cyclists everywhere!