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My Favourite Book of 2011: Jamie (Marketing)
by Jamie
History + Politics / December 22, 2011
Fernand Braudel once said that the study of the Middle Ages is very difficult because the eighteenth century gets in the way. So much of what we take for granted today, our habits unspoken assumptions, our mentalités, were shaped by the profound change that the eighteenth century brought. As a result the period before the 18th century feels impossibly foreign to us.
David Frum does something similar for contemporary culture and politics by excavating the shift in mentalités brought about by the nineteen seventies. He argues in How We Got Here: The 70's: The Decade That Brought You Modern Life—For Better or Worse that our current attitudes about authority, equality, work, ambition, sex and politics were shaped in the crucible decade of the nineteen seventies and the backlash that came after. The sixties are the glamour decade, but really the influential decade on a mass level is the seventies.
As a right-wing thinker Frum has an obvious agenda; he pines for world before the tumult of the seventies, and sees the Age of Jimmy Carter as the time when the Keynesian consensus finally snapped to be replaced by the ascendancy of the Right. But the book is no less enjoyable book for his politics. His politics are not mine, but he put forwards his position with such clarity and eloquence, it can only help me to sharpen my own thinking. And as a child of the seventies it is good fun to see my own personal attitudes and foibles historicized.
How We Got Here is neither our book nor a new book, but I heard an interview with Frum on CBC's Ideas a few months back and was struck by (a) CBC interviewing at length someone who sits so far outside the moderate consensus of Canadian conventional wisdom and (b) how well Frum speaks. I popped into central branch of the Vancouver Public Library and picked up a copy.
Public libraries are a great thing. My New Year’s resolution is to find myself in a library at least once a week all year. And for what it is worth, public expenditure on libraries in Canada peaked in the nineteen seventies. So it was far from a lost decade.
Comments
On December 22, 2011 at 12:19 PM, Sean Cranbury said:
Excellent reco, Jamie. Last time I was out at the old Raincoast offices along the Fraser we rode the elevator upstairs together and you were reading Thomas Frank’s The Conquest of Cool. A book that I remember reading when it came out.
Happy Holidays!
S